Vehicle wraps give your business a moving way to introduce your brand as you travel between jobs, make deliveries or park at a customer’s premises. Custom vehicle wraps bring your business name, colours and contact details together in a design people can recognise.
Here are five ways vehicle branding can support your business.
1. Use vehicle wraps to boost everyday visibility
A clearly branded vehicle gives people an opportunity to notice your business during everyday travel. Your logo, a short description of your service and a readable contact detail can help them understand what you offer.
Keep the message simple. People passing a vehicle usually have only a few seconds to read it.
2. Make use of an asset you already drive
Vehicle graphics add an advertising role to a vehicle you already use for work. Unlike rented advertising space, the design stays with your vehicle as it moves between locations.
The value will depend on how you use the vehicle, the quality of the design and how well the message reaches potential customers. A wrap does not guarantee enquiries, but it can form part of a broader marketing plan.
3. Create a consistent business identity
Matching your vehicle graphics to your website, workwear and other signage helps people recognise the same business across different settings.
For a team with multiple vehicles, a consistent design can create a more unified appearance. Customers can also identify your business when you arrive at a job.
4. Fit vehicle wraps to your vehicle’s shape
Effective vehicle branding takes account of the vehicle’s shape, panels, windows and door openings. A design that works on a van may need a different layout on a car or ute.
Start with the information customers need most: who you are, what you do and how to contact you. Build the graphics around that message.
5. Give customers a clear next step
Vehicle signage can direct people towards your website or phone number. A short, easy-to-read web address helps interested customers find more information when it is convenient and safe to do so.
Use a clear call to action, such as requesting a quote, and make sure the destination page explains the service advertised on the vehicle.
Planning your vehicle wrap
Before requesting a quote, gather your vehicle details, photographs, logo files and a short description of what you want the graphics to achieve. Include the number of vehicles and your preferred timing.
Discuss the coverage, artwork, installation and care requirements with your provider so you understand what the quote includes. For an example of film-specific aftercare, see Avery Dennison’s vehicle wrap care guide; always follow the instructions for the film used on your vehicle.
Talk to DSS about vehicle wraps
DSS provides custom vehicle-wrap design and installation, with a base in Frankston. Explore our vehicle-wrap services or contact DSS for a quote to discuss your vehicle and branding.