Car Dealership & Automotive Signage Melbourne
Dealerships, car yards, service centres and rental branches are judged from the road. DSS designs, makes and installs automotive signage across Melbourne and the Peninsula, from showroom fascia letters and illuminated brand panels to yard pylons, directional boards and window graphics.
This page covers signs for your premises. For lettering on your vehicles see our ute and van signage and vehicle wraps pages.
Showroom fascia: 3D letters or brand panels
The fascia is the sign most customers see first, often from a moving car. Most dealerships choose one of two builds:
- 3D letters, lit or non-lit, fixed to the facade so the name stands off the wall. See 3D lettering and illuminated signs.
- Brand panels or light boxes, a lit cabinet carrying a logo face. See light boxes.
Letter materials we work with: Acrylic in 3, 6, 10, 20 or 30 mm; foam board in 10 or 20 mm; aluminium or stainless steel, usually 0.6 mm; and 3 mm aluminium composite panel (ACM). The right choice depends on letter size, viewing distance and whether the sign is lit.
Working to a manufacturer's brand guidelines
Many franchised dealers have to follow a brand manual covering logo sizes, colours and placement. Send us the manual and any approved drawings and we will build to them. If you run several sites, our franchise and multi-site signage page explains how we keep every site the same.
Yard and driveway: pylons, blades and directional signs
A pylon at the driveway tells passing traffic who you are and where to turn in. We design, make and install pylon signs, lit or non-lit, with space for brand panels or several tenants. On narrower frontages a blade sign can do the same job.
Around the yard, directional signs help customers find the right place: sales, service reception, parts, customer parking and delivery bays. Flat signs are often made from 3 mm aluminium composite panel, which is light and weatherproof.
Glass, showroom and service areas
- Window graphics for opening hours, service offers and frosting on office glass. See window signage.
- Interior signs for reception, finance and delivery areas, including 3D logo walls like our reception signs.
- Large-format prints for showroom walls and promotions. See large format printing.
Installing at a working dealership
We handle installation as well as manufacturing. Tell us when the yard is quiet and where vehicles can be moved, and we will plan the install around your trading. Site access, landlord consent and any council permits are arranged with you before we start.
What to send for a dealership signage quote
- Photos of the building and frontage, including from the road.
- Rough sizes of the fascia or the spot for a pylon.
- Logo files (vector AI, EPS, PDF or SVG) and any manufacturer brand manual.
- Whether you want signs lit, and whether there is power nearby.
- Any council, landlord or brand conditions you already know about.
Frequently Asked Questions
Yes. The same approach works for used car yards, service centres, tyre shops, mechanics and rental branches.
Yes. Send us the brand manual or approved drawings and we will build to them.
It depends on size, materials, lighting and installation, so we quote each job. Send photos and an outline of what you need.
Yes, through our ute and van signage and vehicle wraps services. This page covers signs for the premises.
Often. Rules vary between councils, so check early. We can supply drawings and visuals to support an application.
Get a quote for dealership signage
Need your dealership or car yard to stand out from the road?
Call 1300 309 735, visit us at Unit 4, 30 New Street, Frankston, or request a quote with photos of your site.